WHO THIS IS FOR
6 questions that trigger the workshop..
Two “I do not know” answers or 1 clear “no”? You need a topic, not more reach.
- When a customer asks AI for providers in your field, do you appear or does a competitor?
- Can you name the 1 topic that will generate new inquiries for sales within 90 days?
- Has your market presence truly evolved in 2 years, or did you only refresh the visuals?
- If a competitor owns your topic in AI search tomorrow, how quickly can you respond?
- Does your website sound different from your 3 closest competitors?
- Are you willing to take a position, or do you prefer generic “holistic solutions”?
Your problem is the visual identity, not the topic. If every department looks different and there is no binding system for colors, typography, and rules, choose the Brand Foundation Package (5.900 €).
You only want to understand the state of your current marketing. Choose the Marketing Assessment (890 €).
SCOPE
What you take away..
Topic framework document
Flagship topic, topic areas, and proof points, each with a core claim, audience, and evidence.
Brand architecture
Clear hierarchy for corporate, service, and product levels, with naming logic and rules.
2-quarter communication plan
Topic by topic and month by month, with channel, format, occasion, and owner.
3 to 5 target-customer profiles
With sector focus and purchasing criteria.
1 story line
Core message, short version, and long version, consistent across website, sales, and LinkedIn.
Ready-to-use copy blocks
Boilerplate, website opening, LinkedIn profile, and sales opener.
How your workshop day works.
- 1Review of positioning, website, boilerplate, LinkedIn, sales materials, and competitor topics
- 25 to 6-hour workshop day covering differentiation, architecture, topics, story, target customers, channels, and cadence
- 3Development of the topic framework, brand architecture, communication plan, and copy blocks
- 4Delivery of all 4 results within 2 weeks, with a 60-minute review
Excludes a full website relaunch, new brand name, and ongoing content production.
Optional visual identity refresh from 3.500 €, booked separately after the workshop if needed.
The scope behind the workshop.
5 to 6 focused hours
Flagship topic, 3 to 4 topic areas, proof points
With sector focus and purchasing criteria
Monthly, with channel, format, and occasion
What the workshop needs from you.
- 1 day from your management team
- A willingness to take a clear market position
- Participation by 1 to 2 key people from marketing or sales
PROCESS
Courageous Branding: Topic and Story Workshop for IT Providers: The Process.
Beforehand: Stocktaking
We review positioning, website, boilerplate, LinkedIn presence, and sales materials, and check which topics your closest competitors are showing up with in the market and in AI answers. Participants: your leadership team plus one or two key people from marketing or sales.
The Workshop Day: Five to Six Focused Hours
Where does your presence sound interchangeable, and where does it not yet carry the market of 2027. Brand architecture: how the parent brand, service areas, and product names relate to each other. Topic house: one flagship topic, with three to four topic areas beneath it, and concrete proof points beneath those. Story instead of a list of services, target customers and value per segment, channels and cadence.
What You Take Away
Topic house, brand architecture, and communication plan as a document, delivered no later than two weeks after the workshop day, handed over in a 60-minute follow-up call.
QUESTIONS
Frequently Asked Questions.
Is the workshop credited toward a follow-on package?+
No. It is a standalone service with its own deliverable.
How does it differ from Brand Foundation?+
Courageous Branding defines what you say and in what order. Brand Foundation defines how it looks.
What does the visual identity refresh cost?+
From 3.500 €, booked separately after the workshop.
Why Evernine?+
We build and modernize IT brands, then support the same businesses with visibility and demand. The workshop ends with language your sales team can use the next day.
PAIRS WELL WITH