WHO THIS IS FOR
For businesses with expertise but no platform..
Does your expertise lack a platform?
- You have genuine expertise but nobody to turn it into strong content and place it consistently.
- You want to become a lasting reference in your sector, not just gain occasional visibility.
You only need individual articles. Choose the Expert Article Package (12.500 €).
SCOPE
What happens each month in the Thought Leadership Program..
Definition of core topics
In the kickoff workshop.
Channel strategy
Across owned and third-party channels.
10 content pieces over the term
Tailored to your ideal customers.
Targeted distribution
Throughout the term, with reach per content piece in the monthly report.
SEO and GEO work
For every content piece.
Sales enablement material
For your sales team.
Monthly report
Tracking progress.
How the program runs month by month.
- 160-minute kickoff workshop to define core topics and channel strategy
- 2Continuous production of 10 content pieces over the term, tailored to your ideal customers
- 3SEO and GEO work for every content piece, with targeted distribution
- 4Sales enablement material for your sales team and a monthly report
The first 90 days of the Thought Leadership Program.
Month 1: Setup
The kickoff workshop, core topics, and channel strategy are complete, and the first content is in production.
Month 2: Established operation
Production follows a monthly rhythm, with SEO and GEO work established.
Month 3: First evaluation
A robust reach analysis for each content piece, with optimization recommendations suitable for a management update.
What the program does not cover.
- Advertising costs in paid media
- Translation into additional languages
- Exclusivity guarantees from individual media outlets
What the program needs from you.
- One named contact for approvals
- Availability for the kickoff workshop and ongoing coordination
- Content approval within 3 working days
PROCESS
Thought Leadership Program: The Process.
Kickoff Workshop
Choose a time. Together we define your key topics and channel strategy.
Production
The 10 pieces of content are created over the term, with SEO and GEO work on each piece.
Ongoing Operation
We steer distribution to your target audience, deliver sales enablement material, and report monthly on progress.
QUESTIONS
Frequently Asked Questions.
Does the executive have to write the content?+
No. Our editorial team writes it based on the core topics defined in the kickoff workshop and coordinates approval before publication.
How long is the commitment?+
The minimum term is 6 months, giving consistency time to work.
What if I want to combine it with GEO?+
A combined package such as “Visible in the AI Era” is the right fit.
How does the Thought Leadership Program differ from the Expert Article Package?+
The Expert Article Package is a one-off boost with 5 articles. The Thought Leadership Program builds an ongoing presence through a channel strategy and 10 content pieces over the term. If you only need individual articles, choose the Expert Article Package.
PAIRS WELL WITH