WHO THIS IS FOR
For a topic that can carry weight in the market..
Do you have expertise but no topic to own?
- Your organization holds valuable expertise, but you do not know which topic to lead with.
- You want to be cited in specialist media and AI answers before committing to a full program.
SCOPE
What's Included in Topic and Authority Check.
Topic map
The topics currently attracting attention in your market.
Competitor comparison
Who already owns which topic and where space remains.
Assessment of your existing content and experts
What already exists and what you can build on.
Recommendation: 1 core topic plus 2 supporting topics
With a clear rationale for why these topics can work.
Results review
60 minutes.
How your Topic and Authority Check works.
- 1Review of your existing content, experts, and positioning
- 2Topic map showing which subjects attract attention in your market
- 3Competitor comparison showing who already owns each topic
- 4Recommendation of 1 core topic plus 2 supporting topics and a 60-minute results review
The scope behind the check.
Covering your relevant market
Showing who already owns each topic
With rationale
Joint interpretation
PROCESS
Topic and Authority Check: The Process.
Book a Call
Choose a time. We clarify your starting point and existing content.
Analysis
Topic map, competitive comparison, and assessment of your existing content.
Results Review
60 minutes. Recommendation for one lead topic plus two supporting topics.
QUESTIONS
Frequently Asked Questions.
How do we know which topic can work?+
The market topic map and competitor comparison show which subjects attract attention and where space remains for you.
Do we need finished content first?+
No. We assess what exists and show what you can build on, even with little preparation.
Is the check credited toward a follow-on package?+
Yes, 100% toward any follow-on package in this category within 6 months.
PAIRS WELL WITH