WHO THIS IS FOR
For brands without a deliberate foundation..
Does every department look different?
- Your market presence grew over time and every department now looks different.
- You are planning a new presence and first need a reliable brand foundation.
Your presence looks polished but the content sounds interchangeable. If you lack a topic framework, brand architecture, and communication plan, choose Courageous Branding (5.900 €).
SCOPE
What the brand foundation includes..
Core message
Your central brand promise, concise and consistent.
Tone of voice
How your brand speaks so every department uses the same language.
Color and typography system
A consistent system for every channel.
Application examples
The message, colors, and typography shown in practical examples, ready for use.
Concise rulebook
Your core visual rules at a glance, binding for every department.
How your brand foundation is created.
- 160-minute workshop covering current position, target state, and scope
- 2Development of core message and tone of voice
- 3Development of the color and typography system
- 42 revision rounds through final approval
- 5Creation of application examples and rulebook delivery
The scope behind the price.
With tone-of-voice definition
For web and print
Ready for direct use
What the brand foundation does not cover.
- New logo design (custom proposal)
- Website implementation (see Compact Website)
- Full brand strategy beyond the rulebook
What the brand foundation needs from you.
- One named contact for approvals
- Existing brand elements, if available
- Approval of each draft round within 3 working days
PROCESS
Brand Foundation Package: The Process.
Brand Call
Choose a time. We clarify your starting point, goal, and scope.
Development
Core message, tone of voice, and color and type system are developed within the fixed package scope.
Foundation Handover and Recommendation
You receive the finished brand foundation plus application examples and guidelines, along with a recommendation on where to apply it first.
QUESTIONS
Frequently Asked Questions.
Is this a complete brand book?+
No. It is a concise rulebook with the core rules, not a full brand strategy. We can add more depth through a custom package.
Is a logo included?+
No. The foundation covers the core message, tone, colors, and typography. We can add a new logo as a custom proposal.
Is the website included?+
No. Choose Compact Website for implementation.
How long does delivery take?+
We set the exact schedule in the initial discussion, usually a few weeks.
How does this differ from Courageous Branding?+
Both cost 5.900 € but solve different problems. Courageous Branding defines what you say and in what order. Brand Foundation defines how it looks. If you need both, start with the topic so you do not design a message that later changes.
PAIRS WELL WITH