WHO THIS IS FOR
A reality check before a relaunch or repositioning..
Do you know something is failing, but not what?
- Your website is showing its age, but you are unsure whether a full relaunch is justified.
- Your message lands, but with the wrong people.
- Your positioning, website, and sales team each tell a different story.
SCOPE
What you have at the end..
Assessment of your website and message, a draft of the future page structure, and revised positioning and core-message drafts
Website assessment
Concise analysis of presence, message, and conversion journey.
Draft future page structure
A practical structure you can use directly.
Message-market fit analysis
How well your positioning and messaging fit your audience.
Revised draft
Positioning and core messages, ready for further use.
Honest assessment
If targeted optimization is enough, we say so instead of selling a relaunch.
How your Website and Brand Check is created.
- 1Analysis of up to 10 core pages for message, structure, and conversion journey
- 2Analysis of up to 5 communication assets and a 30-minute interview on target customers and positioning
- 3Review of 3 competitors for context on presence and message
- 4Draft future page structure and revised positioning and core messages
- 560-minute remote results review
The scope behind the assessment.
Reviewed for message and conversion journey
Website, sales materials, pitch deck
Used for context
Both ready for further use
What the check does not cover.
- Relaunch implementation (see Compact Website or Brand Foundation Package)
- Full technical SEO audit of the website
- Logo or visual identity
- Content production for new pages
What the Website and Brand Check needs from you.
- One named contact for questions and interview
- Access to Analytics and Search Console, if available
- Existing communication materials (website copy, pitch deck, sales materials)
PROCESS
Website and Brand Check: The Process.
Goal Call
Choose a time, describe your goal and starting point.
Structure and Positioning Analysis
We review your presence, conversion path, positioning, messaging, and ICP fit. One to two weeks.
Recommendation
You receive a structural draft and a revised messaging draft for the next step.
QUESTIONS
Frequently Asked Questions.
What if my website is actually good?+
Then you have that conclusion in writing and avoid an unnecessary relaunch. That is a valuable result too.
How long does the check take?+
1 to 2 weeks from order to recommendation.
Is the price credited?+
Yes. If you order a follow-on package in this category, 100% of the check price is credited once within 6 months.
How do I know our messaging is weak?+
Typical signs are offers that require constant explanation, inquiries from the wrong audience, or sales repeatedly starting from zero. The check shows where the fit is missing.
Does the check cover the website and message together?+
Yes. They are connected: a new website with the wrong message fails just as surely as a strong message hidden by the wrong website. We assess both together.
PAIRS WELL WITH