WHO THIS IS FOR
For an honest external perspective..
Do you know where the problem lies?
- You sense that marketing is underperforming but do not know where the problem lies.
- You want priorities before investing budget in individual measures.
- You are new to marketing leadership and need an honest overview before presenting your own plans.
- Management asks what marketing delivers, and you need a credible external assessment rather than your own opinion.
Your issue is topic, story, and positioning rather than marketing operations. Choose Courageous Branding (5.900 €).
Not the specialist checks. This assessment covers all disciplines at the depth needed for prioritization. For a deep analysis of one area, choose a specialist check such as the Visibility Check or Website and Brand Check.
Not Marketing as a Service. This assessment provides diagnosis and priorities, not ongoing delivery. Marketing as a Service takes over the ongoing work.
SCOPE
What the assessment delivers..
Traffic-light scorecard across all disciplines plus a 90-day action plan as a presentation, ready for management and immediate discussion
Traffic-light scorecard plus 90-day action plan
A management-ready presentation with clear priorities based on impact.
Assessment of all disciplines
Design, social, lead generation, campaigns, trade shows, and SEO in 1 view instead of 6 separate assessments.
External perspective
An independent assessment that counters internal blind spots and team politics.
How we create your scorecard.
- 1Review across 6 disciplines (design, social, lead generation, campaigns, trade shows, SEO)
- 245-minute stakeholder interview covering goals and current issues
- 3Traffic-light rating for each discipline
- 4Creation of the scorecard and 90-day action plan as a presentation
- 545-minute remote results review
The assessment prioritizes actions but does not implement them. Marketing as a Service provides ongoing delivery, and 100% of this assessment price is credited toward it.
The assessment is based on an interview and existing reports, not a forensic audit of every activity. This depth is sufficient for prioritization. Specialist checks address detailed questions.
The scope behind the assessment.
Design, social, lead generation, campaigns, trade shows, SEO
Ratings for every discipline at a glance
For 90 days, prioritized by impact
What the assessment does not cover.
- Implementation of the actions (see Marketing as a Service)
- Deep analysis of individual disciplines (see the relevant specialist checks)
- Ongoing monitoring after delivery
What the assessment needs from you.
- One named contact for the interview
- Availability for a 45-minute interview
- Access to existing reports and analytics, if available
PROCESS
Marketing Assessment: The Process.
Interview Appointment
Choose a time and describe your starting point, including your current challenges as you see them.
Discipline Assessment
We conduct the interview and assess your marketing across all six disciplines, deriving the status rating. One to two weeks.
Status Report Handover
You receive the status report with a 90-day action plan, and we walk through it together with clear prioritization and a recommendation for the first step.
QUESTIONS
Frequently Asked Questions.
Which disciplines do you assess?+
All relevant areas, from design, social media, and lead generation to campaigns, trade shows, PR, and SEO. The assessment shows where you stand in each.
How long does the check take?+
1 to 2 weeks from order to completed scorecard.
Is the price credited?+
Yes. If you then order Marketing as a Service, 100% of the price is credited once within 6 months.
Is this the same as a specialist check for every discipline?+
No. This assessment first shows where investment is needed. A deep specialist check only makes sense afterward for the area the scorecard identifies as a priority.
Do we receive a competitor assessment?+
The focus is your own marketing across all disciplines. Direct competitor analysis belongs to specialist checks such as the Visibility Check.
PAIRS WELL WITH