WHO THIS IS FOR
For predictable, qualified leads..
Are inquiries missing despite strong reach?
- You need qualified leads with contact details, not just reach.
- You want to address a broader target audience rather than individual named target accounts.
You want to reach specific companies rather than a segment. This campaign works through target-audience volume, not company lists. Choose Custom Account-Based Marketing (from 7.000 €).
SCOPE
What the Lead Campaign includes..
Landing page with form
Focused on one offer.
1 lead magnet
White paper, checklist, or webinar recording.
Campaign across 2 channels
For 8 weeks.
Target: 20 to 35 qualified leads
CPL range 150 € to 350 €.
CRM handoff
With an assessment for each lead.
How your Lead Campaign is built.
- 160-minute workshop covering audience, offer, and channels
- 2Design of the landing page and lead magnet
- 3Campaign setup and go-live across 2 channels, including 2.200 € media budget
- 48 weeks of active operation with CRM handoff and lead assessment
The lead target and cost per lead are planning figures based on comparable campaigns, not guaranteed volumes. We evaluate performance together after 8 weeks.
Optional continuation: campaign operation at 1.100 € per month per channel, with media budget separate plus a 10% agency fee. Includes ongoing delivery, new creative each month, and monthly reporting.
The quantities behind the campaign price.
Included in the standard scope
Focused on one offer
Included in the price
CPL range 150 € to 350 €, as a planning figure
What the Lead Campaign does not cover.
- Media budget beyond the included 2.200 € (by agreement)
- Creation of the lead magnet if no source material exists (add-on module)
- Management after the 8 weeks of operation (optional continuation, see above)
What the Lead Campaign needs from you.
- One named contact for approvals
- Approval of landing page and lead magnet within 3 working days
- Access to existing CRM systems, if available
PROCESS
Lead Campaign: The Process.
Target Audience Workshop
Choose a time. We clarify target audience, offer, and channels.
Setup
Landing page, lead magnet, and campaign setup are ready, then the campaign goes live.
Operation and Handover
8 weeks of active operation, leads are continuously handed over to your CRM and scored, with a recommendation for the next stage.
QUESTIONS
Frequently Asked Questions.
How does the Lead Campaign differ from Custom Account-Based Marketing?+
The Lead Campaign uses a broad target-audience definition instead of a fixed list of target companies. Custom Account-Based Marketing fits when you want to approach specific companies.
Is the media budget included?+
Yes. The included 2.200 € is invested fully in campaign delivery. Further media budget is charged separately by agreement.
Is the target of 20 to 35 leads guaranteed?+
No. It is a planning figure based on comparable campaigns, not a guaranteed volume. We evaluate performance together after 8 weeks.
What happens after 8 weeks?+
The campaign can continue seamlessly at 1.100 € per month per channel, with ongoing delivery, refinement, and monthly reporting.
PAIRS WELL WITH