WHO THIS IS FOR
For targeted outreach without wasted reach..
Are your ideal customers out of reach?
- You know exactly which companies you want to win but cannot get through to them.
- Conventional campaigns target too broadly, while your sales team needs warm target accounts.
The sector matters more to you than the individual company. Choose the Lead Campaign (7.500 €).
SCOPE
What Custom Account-Based Marketing includes..
Selection and enrichment of target companies
Including assessment of decision paths.
Strategy and message
For each company or cluster.
Digital and physical channel selection
Tailored to the target companies.
Physical direct mail
Where it makes a difference, personally addressed rather than mass-distributed.
Development of calls to action and follow-up steps
For every outreach phase.
Implementation support
Through handoff to your sales team.
How we build your outreach.
- 1Workshop covering target companies, message, and channel selection
- 2Selection and enrichment of target companies, with assessment of decision paths
- 3Strategy, message, and channels for each company or cluster, including physical direct mail where useful
- 4Implementation support through handoff to your sales team
Why there is no fixed price: the work depends on how many companies you target and how individual the outreach must be. One corporation and 200 mid-sized companies are different projects. We tailor the proposal instead of selling you a package that does not fit.
PROCESS
Custom Account-Based Marketing: The Process.
Goal Call
Choose a time. We clarify which companies you want to reach and how personalized the outreach should be.
Proposal
Scope and media share are determined based on your target accounts.
Execution and Handover
Support through to handover to your sales team.
QUESTIONS
Frequently Asked Questions.
Why is there no fixed price?+
The work depends on how many companies you target and how individual the outreach must be. One corporation and 200 mid-sized companies are different projects. We tailor the proposal accordingly.
Are physical mailings really included?+
Yes, where they make a difference. They are personally addressed, never mass-distributed, and used only when they fit the target audience.
What if I have not named any target companies yet?+
Selecting and enriching the target companies is part of the service. You do not need a finished list.
PAIRS WELL WITH