WHO THIS IS FOR
For contacts that would otherwise go cold..
Are your event contacts sitting untouched?
- You collected contacts at an event or trade show and they have remained untouched.
The contacts are more than 6 weeks old. Choose Reactivate Your Database (2.400 €).
SCOPE
What follow-up delivers..
Preparation and enrichment
Of collected contacts.
Segmentation
By conversation and maturity.
Multi-stage follow-up sequence
Continuing the booth conversation.
Appointment booking
For contacts with a clear need.
CRM handoff
With an assessment for each contact.
How follow-up works.
- 1Preparation and enrichment of collected contacts
- 2Segmentation by conversation and maturity
- 3Creation and delivery of a multi-stage follow-up sequence linked to the booth conversation
- 4Appointment booking for contacts with a clear need and assessed CRM handoff
What follow-up does not cover.
- On-site contact capture (see On-Site Event Support)
- Media budget
- Ongoing follow-up beyond 2 weeks (see Book Meetings)
What follow-up needs from you.
- Handoff of contacts within 5 working days after the event
- 1 sales contact for handoff
PROCESS
Post-Event Follow-Up: The Process.
Contact Handover
You hand over the collected contacts, we clarify goal and approach.
Follow-up Sequence
The multi-stage sequence runs, building on the conversation at your booth.
CRM Handover
Contacts are handed over to your CRM, scored, with agreed meetings for clearly identified interest.
QUESTIONS
Frequently Asked Questions.
How many contacts does the price cover?+
The fixed price covers a typical event contact list. We flag unusually large lists in the initial discussion.
How quickly should we supply the contacts?+
Within 5 working days after the event so follow-up can start promptly.
What if the contacts are older?+
If they are more than 6 weeks old, Reactivate Your Database is a better fit.
What if we need ongoing follow-up?+
Book Meetings is the ongoing continuation.
PAIRS WELL WITH